A five-year engagement with Pulse, from the initial drawings through station creation, shaping the media opportunity as the project took form.

THE OPPORTUNITY 

Across a five-year engagement, 2h Media worked with Pulse and the design team from initial drawings through station creation, shaping the media strategy as plans evolved. This included assessing exterior screen space.

2H MEDIA’S ROLE
2h Media developed the site strategy and location approach, with commercial valuations and revenue forecasts. Working alongside Pulse and the designers, reviews tested screen opportunities against the station plans.

WHAT THE WORK DELIVERED
Commercial recommendations grounded in the evolving designs, including interior and exterior screen opportunities to inform station creation, tender and procurement.

Strategy and end-to-end digital signage delivery at Sydney Swans HQ, Royal Hall of Industries.

Commercial Strategy

2h Media developed precinct strategy, budgeting and revenue modelling to shape the commercial media opportunity.

Traffic Modelling for Drew

A 30-day camera study tracked traffic and pedestrians, counting entries and exits at Errol Flynn and Lang Road. 2h Media presented the findings for Drew in a report and dashboard, establishing a baseline for precinct media and engagement planning.

Delivery and operations

The work spanned development application and digital development, screen and signage procurement, installation and ongoing maintenance.

From greenfield site planning to tender strategy, 2H Media helped shape the airport’s advertising capability and identify ancillary opportunities.

THE OPPORTUNITY

Develop the airport’s advertising capability from the earliest site plans, aligning the media opportunity with a new, greenfield airport environment.

2H MEDIA’S ROLE

Working with developers and airport management, 2h Media shaped site and tender strategy, assessed potential locations, and defined the power requirements for a full advertising capability.

ANCILLARY OPPORTUNITIES

The work also identified complementary commercial opportunities beyond advertising, broadening the potential revenue mix for the developing airport.