Western Sydney Airport

From greenfield site planning to tender strategy, 2H Media helped shape the airport’s advertising capability and identify ancillary opportunities.

THE OPPORTUNITY

Develop the airport’s advertising capability from the earliest site plans, aligning the media opportunity with a new, greenfield airport environment.

2H MEDIA’S ROLE

Working with developers and airport management, 2h Media shaped site and tender strategy, assessed potential locations, and defined the power requirements for a full advertising capability.

ANCILLARY OPPORTUNITIES

The work also identified complementary commercial opportunities beyond advertising, broadening the potential revenue mix for the developing airport.