Technology procurement decisions made without commercial context are expensive mistakes. We bridge the gap between what technology vendors promise and what operators actually need – providing independent advice on WiFi, connectivity, smart precinct platforms and hardware that aligns with your commercial and operational goals.

What this includes:

• WiFi strategy, monetisation and technical development
• Retail and commercial network design
• Hardware procurement and technology evaluation
• Smart precinct platform advisory

Best for:

Airports, shopping centres, transport hubs and precincts building or upgrading connectivity infrastructure.

A digital signage network is only as good as the strategy behind it. We advise on network architecture, screen placement, content strategy, hardware selection and
integration – ensuring your investment delivers both commercial and experiential value from day one.

What this includes:

• Integrated digital signage design advice
• Retail and outdoor digital network planning
• Hardware procurement and vendor management
• Content platform strategy and CMS advisory

Best for:

Venues, airports, shopping centres and precincts planning or upgrading digital signage infrastructure.

Navigating a tender process in the media and technology space is complex, time-sensitive and high-stakes. Get it wrong and you lock in the wrong partner for years. Get it right and you set the commercial foundation for everything that follows.

What this includes:

• Tender document preparation and strategy
• Market engagement and supplier briefings
• Evaluation frameworks and commercial negotiation
• Application approvals advice and management

Best for:

Government bodies, airports, transport operators and large property groups managing competitive procurement.

Revenue and experience aren’t competing priorities and the best venues deliver both simultaneously. We help you develop customer engagement strategies that use media, technology and physical environment design to create experiences that keep audiences coming back.

What this includes:

• Customer experience strategy and enhancement planning
• Signage-led engagement design
• Audience measurement and analytics advisory
• Integration of smart technology into the visitor journey

Best for:

Sports precincts, entertainment venues, airports and retail environments focused on audience retention and satisfaction.

Your media assets – digital screens, signage networks, WiFi infrastructure, partnership agreements – are worth more than most operators realise. We help you understand exactly what you have, what it’s worth, and how to structure it for maximum commercial return.

What this includes:

• Asset evaluation and commercial opportunity mapping
• Revenue modelling and income optimisation strategies
• Media partnership scoping, structuring and negotiation
• Income mitigation and risk advisory

Best for:

Airports, shopping centres, precincts and property developers looking to unlock or increase media revenue.

Whether you’re entering a new market, launching a new media product, or repositioning an existing commercial asset – you need a strategy grounded in commercial reality, not theoretical frameworks. We work with you to build clear, actionable plans that your team can actually execute.

What this includes:

• Commercial media and digital business case preparation
• Business development strategy and market entry planning
• Revenue concept development for retail, media and property
• Strategic planning for new technology platforms and products

Best for:

Operators, developers and technology businesses looking to enter or grow in the commercial media space.

Martin is Head of Advertising & New Media at Sydney Airport, leading an integrated digital strategy which incorporates web, mobile, digital outdoor and an extensive digital signage network across the T1 and T2 terminals.

Interview: Sydney Airport’s Martin Salter speaks about the evolution of advertising, retail and audience profiles, both domestic and international.

Here’s how Martin Salter, Sydney Airport’s Manager Advertising and New Media, puts it: Since we last spoke we’ve really focused on delivering a holistic media solution which encapsulates digital signage, mobile and content, and really focuses on delivering high-level engagement with our customers through the travel cycle.