Media Archives - 2h Media Solutions https://2hmediasolutions.com.au/category/media/ Make a Connection Thu, 06 Aug 2026 04:01:01 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.3 https://2hmediasolutions.com.au/wp-content/uploads/2018/06/cropped-cropped-logo-1-32x32.png Media Archives - 2h Media Solutions https://2hmediasolutions.com.au/category/media/ 32 32 Hi-Def LED Coming in from the Cold https://2hmediasolutions.com.au/hi-def-led-coming-in-from-the-cold/ Thu, 02 Apr 2020 06:25:25 +0000 http://2hmediasolutions.com.au/?p=1261 An industry feature exploring Sydney Airport's digital media strategy and the role of technology in enhancing the passenger experience.

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Martin is Head of Advertising & New Media at Sydney Airport, leading an integrated digital strategy which incorporates web, mobile, digital outdoor and an extensive digital signage network across the T1 and T2 terminals.

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]]> Up and away https://2hmediasolutions.com.au/up-and-away/ Thu, 02 Apr 2020 06:21:14 +0000 http://2hmediasolutions.com.au/?p=1258 Martin Salter explores how digital advertising, audience insights and technology transformed the passenger experience at Sydney Airport.

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Interview: Sydney Airport’s Martin Salter speaks about the evolution of advertising, retail and audience profiles, both domestic and international.

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]]> Air-time https://2hmediasolutions.com.au/air-time/ Thu, 02 Apr 2020 00:16:36 +0000 http://2hmediasolutions.com.au/?p=1213 An industry feature exploring how integrated digital signage transformed passenger communication, advertising and retail engagement at Sydney Airport.air

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Sydney Airport has invested heavily in a multi-pronged digital signage solution.

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]]> Lift off https://2hmediasolutions.com.au/lift-off/ Wed, 01 Apr 2020 07:51:56 +0000 http://2hmediasolutions.com.au/?p=1210 A feature exploring how Sydney Airport connected digital signage, mobile technology and passenger services into a seamless travel experience.

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Here’s how Martin Salter, Sydney Airport’s Manager Advertising and New Media, puts it: Since we last spoke we’ve really focused on delivering a holistic media solution which encapsulates digital signage, mobile and content, and really focuses on delivering high-level engagement with our customers through the travel cycle.

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]]> Flight Time https://2hmediasolutions.com.au/flight-time/ Wed, 01 Apr 2020 06:27:58 +0000 http://2hmediasolutions.com.au/?p=1198 Martin Salter explores how data, Wi-Fi and contextual content are shaping the next generation of airport digital media.

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Martin Salter reflects on his time driving digital innovation in Sydney Airport and what the future of digital signage will look like.

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